Salesforce AI Specialist Practice Exam

What step must be taken when configuring a model in Model Builder to predict future customer engagement with campaign emails?

1. Ensure the model is trained on a diverse dataset that includes both engaged and unengaged customer interactions.

2. Configure the model to send emails automatically based on predicted engagement scores.

3. Focus the model training exclusively on customers with the highest engagement rates to improve model accuracy.

The correct answer is: Ensure the model is trained on a diverse dataset that includes both engaged and unengaged customer interactions.

When predicting future customer engagement with campaign emails, training the model on a diverse dataset that includes both engaged and unengaged customer interactions is crucial. This comprehensive approach helps in capturing the full spectrum of customer behavior. By including a variety of interactions, the model can better learn the patterns and factors that contribute to both engagement and disengagement. This diversity in the training data aids in avoiding biases that could lead to inaccurate predictions. If the model were trained solely on engaged customers, for instance, it might overestimate engagement with new or less engaged customers, failing to account for those who are less likely to respond. Therefore, having a balanced dataset helps ensure that the model can recognize the characteristics of various customer segments and their potential responses to email campaigns. In contrast, automatic email sending based on predicted scores lacks the nuance of understanding customer behaviors beyond mere scores. Similarly, focusing on high engagement rates alone could overlook opportunities to engage different segments of an audience, potentially leaving out valuable insights from less engaged customers. This comprehensive approach ultimately enhances the overall predictive capability of the model regarding future customer engagement.