Salesforce AI Specialist Practice Exam

What does Lead Scoring use to score leads?

1. Customer satisfaction

2. Case resolution times

3. AI to score based on successful conversion patterns

4. Predictive modeling

The correct answer is: AI to score based on successful conversion patterns

Lead scoring is a method used to prioritize leads based on their likelihood to convert into customers. It relies on analyzing various attributes and behaviors of potential customers. The correct response indicates that AI is utilized to score leads based on successful conversion patterns. This approach leverages data-driven insights and machine learning algorithms to identify characteristics and behaviors that are indicative of a lead's potential to become a paying customer. By examining historical data from previous conversions, AI can discern patterns and assign scores to new leads that mirror those successful conversion traits. This allows sales teams to focus their efforts on the leads that are most likely to close, increasing efficiency and improving conversion rates. While customer satisfaction and case resolution times are important metrics in customer service and support contexts, they are not direct measures used for scoring leads. Predictive modeling does play a role in lead scoring as it involves forecasts based on data; however, it is not as specific and focused on successful conversion patterns as the AI scoring method mentioned in the correct choice. Therefore, the emphasis on utilizing AI and analyzing successful conversion data distinguishes this approach as the most effective method for lead scoring.